Privacy Policy

Beach ("we," "us," or "our") is a service of Arcalogic LLC, a Pennsylvania limited liability company. This Privacy Policy explains how we collect, use, and protect information when you visit makebeach.com, use our website hosting service, or interact with us.

1. Information We Collect

Information from public sources

We build draft websites using publicly available business information. Before we contact you, we may already have collected:

• Business name, address, and phone number
• Business category and services offered
• Public reviews and ratings
• Business hours
• Photos associated with your business listing
• Links to your website or social media pages

This information comes from public sources including Google Places, state business registries, and public web pages. We use it to generate a draft website for your review. Draft websites created from public data are not published, indexed by search engines, or made available to the public. You may request removal of any draft at any time by contacting us.

Information you provide

When you sign up for our service, communicate with us, or respond to our outreach, we collect:

• Your name and contact information (phone number, email address)
• Business details you confirm or correct
• Payment information (processed by our payment provider — we do not store credit card numbers)
• Any content you ask us to add to your site (photos, service descriptions, special offers)

Information collected through your website

Your Beach website may include a contact form that visitors can use to reach you. When a visitor submits that form, we collect:

• The visitor's name, phone number, email address, and message
• The date and time of the submission

Data controller and processor roles. When visitors submit contact forms on your Beach website, you are the data controller and Beach acts as a data processor on your behalf. We forward submissions to you and do not use visitor contact information for our own marketing or any other purpose. You are responsible for how you handle visitor data once you receive it.

Automatically collected information

When you visit makebeach.com or your Beach website, we automatically collect:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website address

We use standard web server logs and may use analytics tools to understand how our sites are used.

2. How We Use Your Information

We use the information we collect to:

• Create, host, and maintain your website
• Process your monthly payments
• Communicate with you about your site, service updates, and changes you request
• Respond to your messages and support requests
• Send you service-related text messages and emails (with your consent)
• Improve our services and the quality of generated websites
• Comply with legal obligations

3. Outreach Communications

If you are a prospective customer, we may contact you by mail to introduce our service and share a draft website we have created for your business. Our outreach communications:

• Clearly identify Beach as the sender
• Include our physical mailing address
• Contain only your publicly available business information
• Include clear instructions for opting out of future communications
• Disclose the source of the information used to build your draft site (e.g., "We built this from your public business listing. Want it? It's $40 a month.")

You may opt out of outreach communications at any time by contacting us by mail, phone, text message, or email. Once you opt out, we will stop outreach communications within 10 business days.

4. How We Share Your Information

We do not sell your personal information. We share information only in these situations:

• Service providers. We use third-party providers for hosting, payment processing, email delivery, and text messaging. These providers access your information only to perform services on our behalf and are required to keep it confidential.
• Legal requirements. We may disclose information if required by law, regulation, legal process, or governmental request.
• Business transfers. If Arcalogic LLC is acquired, merged, or sells assets, your information may be transferred as part of that transaction.

5. Data Retention

• Business owner information: We retain your information for as long as you are a Beach customer and for up to three years after your account closes, to handle disputes between you and Beach, maintain tax records, and comply with legal obligations.
• Website visitor submissions: We retain contact form submissions for up to one year, or longer if you ask us to.
• Server logs: Automatically collected information is retained for up to 90 days.

6. Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted connections (HTTPS), access controls, and secure hosting infrastructure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data breach notification

In the event of a data breach affecting your personal information, we will notify you within 72 hours of discovery by email and text message. Our notification will describe what data was affected, what steps we are taking to address the breach, and what you can do to protect yourself.

7. Your Rights

You may:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time by replying STOP to any text message or clicking unsubscribe in any email

To exercise these rights, contact us at the address or email below.

8. Text Message Communications

With your consent, we send service-related text messages about your website, including change confirmations, service updates, and billing notices. Message frequency is typically 2–4 messages per month for active customers, though it may vary based on your activity and service needs. Standard message and data rates may apply.

You can opt out at any time by replying STOP to any message. For help, reply HELP. After opting out, you will receive one confirmation message and no further texts. See our Terms of Service for additional SMS terms.

Our text messaging service is registered with The Campaign Registry (TCR) and complies with CTIA guidelines.

9. Cookies and Tracking

makebeach.com and Beach-hosted websites may use cookies and similar technologies to:

• Maintain basic site functionality
• Analyze site traffic and usage patterns

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

10. Children's Privacy

Our services are directed to business owners, not children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

11. Third-Party Links

Beach websites may contain links to third-party websites or services. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

12. California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect and how we use it
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

Categories of personal information we collect:

Category	Examples	Collected?
Identifiers	Name, email address, phone number, IP address	Yes
Commercial information	Payment records, service history	Yes
Internet activity	Browsing history on Beach sites, server logs	Yes
Professional information	Business name, address, services, licenses	Yes

Sources of personal information: Public business directories and registries, information you provide directly, and automatic collection through website usage.

Business purposes for collection: Service delivery, payment processing, customer communication, service improvement, and legal compliance.

Categories of third parties with whom we share personal information: Hosting providers, payment processors, email delivery services, and text messaging providers. We do not sell personal information to any third party.

To exercise your CCPA rights, contact us at the address or email below. We will respond to verified requests within 45 days.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on makebeach.com with a new effective date. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

Beach (a service of Arcalogic LLC)
Email: pat@makebeach.com
Phone: (412) 567-7733